Artificial intelligence is everywhere these days. It's generating text, analyzing data, and assisting with marketing. You've probably noticed this yourself. But have you ever felt that an AI's answer, while technically correct, was just a bit... soulless? Generic, impersonal, and a world away from your brand's voice? It all comes down to how you communicate with the AI. Those instructions are called prompts. While most of us use regular, single-use commands, there's something far more powerful working behind the scenes, a true game-changer: the system prompt.

For over two years now, we have been collaborating with the Faculty of Mass Media Communication (FMK) at UCM on the course Digital Marketing Platforms and Systems, where we help students gain hands-on experience in creating online campaigns. During the final evaluation of their projects, we once again confirmed the critical importance of connecting theory with real-world practice.

Here’s the summary of news from the world of marketing for May 2023.

We bring you a summary of the news from the world of marketing for April 2023.

We bring you a summary of the news from the world of marketing for March 2023.

Are you running an online business but struggling with low traffic or low click-through rates? Or would you like to place yourself ahead of your direct competition in the Search Engine Result Page?

We bring you a summary of the news from the world of marketing for February 2023.

We bring you a summary of the news from the world of marketing for January 2023.

We are here again to recap the most important news from the marketing world from the last month of 2022.

The new month is here, so let’s recap the most important news from last month

The new month is here, so let’s recap the most important news from last month.

The new month is here, so let’s recap the most important news from last month.

The new month is here, so let’s recap the most important news from last month

The new month is here, so let’s recap the most important news from last month.

The new month is here, so let’s recap the most important news from last month.

The new month is here, so let’s recap the most important news from last month.

We are here with March's news from the marketing world

In February, Google has surprised us with so many important news, that we forgot about Facebook.

In the blink of an eye the Christmas holidays are behind us. Are you ready for 2022?

Here comes the last news of 2021. We want to wish you a happy and successful 2022. Let’s hope the new year will be full of great and handy marketing features.

Hope you are ready for November’s list of marketing news.

Hope you are ready! Here’s the October batch of fresh Google and Facebook news.

Just like previous months, there was an abundance of marketing news in August as well.

Summer is in full swing, people are enjoying their holidays, but the world of marketing knows no rest.

In the blink of an eye, another month went by. And it was a hot one, indeed – the sun was reaching pretty high temperatures. We could also use a similar adjective for last month’s marketing news.

At the end of each month, you can look forward to a summary interesting news from the world of online marketing. We hope you will find this blog series useful.

At the beginning of September 2017, the Drupal Association announced that in 2018 it will not organize the annual DrupalCon Europe. Instead, it focused on creating a more sustainable model for the future.

On August 1, 2018, Google revealed their new algorithm change on Twitter (Google SearchLiaison @searchliaison), what would be later called the Medic Update. A week after the update, we’ve published a blog – Google Update 01.08.2018 - E.A.T. a YMYL – where we summarized some of our observations and findings about this update. After publishing the blog, we decided to do some research of our own. 

After six months of tireless work of many developers from all around the world, the new version of Drupal is finally here with many new features. A lot of people characterize it as the most significant edition of Drupal 8.

On 1st of August 2018, Google released another algorithm change that adjusts how the search results display in the SERP. We have a little information so far, but it seems like it will be a bigger update that influences the position of many websites, but mainly affects those bearing the label YMYL (Your Money Your Life).

Amazing host, lectures packed with fresh information, great atmosphere and delicious food – this is how a well-organized conference should look like.
Some conferences suit us more, others less. If the latter is the case, it is not always because of the quality of the conference. Sometimes the presented topics are just not our cup of tea. Either we are not interested in certain topics or we have more in-depth knowledge about them than the speaker himself. Anyway, we can say for certain that SEO RESTART 2018 was a perfect fit for us.

Google, after upgrading the interface of Google Ads, is changing the look of Google Search Console as well. Are there any new improvements of the new GSC compared to the old version? What are the new features and how you can make the most out of them? Let’s find out!

In June 2017, I had a clear goal in my mind – find a marketing internship. Just like any other student, I started looking for job opportunities that would meet my expectations and suit me the most. I came upon the job offer from CoolStránky – they were looking for an online marketing intern. I didn’t hesitate, took my chance, sent my CV right away and I got lucky! I’ve got in!

Every year at the end of September, DrupalCon – Europe's largest Drupal conference – takes place. This year, the conference took place in Vienna which gave it a bit of a different feeling, since the first day was organized by the Austrian Drupal community. But we have to say, they did a really great job. Our team cannot miss a huge event like this, with Peter finding out news for the publishers and Miro helping the community with ideas about the upcoming DrupalCons in Europe.

This morning, a new version of Drupal 8.5.x was released and the 8.5.0. version is expected to launch on 7th of March.