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We bring you a summary of the news from the world of marketing for February 2023.


Google News – February 2023

Bing x ChatGTP

Bing, known as the “the other search engine”, has introduced something ground-breaking. In cooperation with OpenAI, they have integrated the ChatGPT AI to their search engine. This enables user to ask question naturally, like you normally would. Just like conversing with another person. It’s important to note, that the classic search as we know it will be still available.

The search bar turns into a chat window where you can describe your question in a normal, conversational way. Afterwards, the search engine will answer your question in a similar way.

Find out more about ChatGTP integration.

Source: Owen Yin -

BARD: Google’s Answer to ChatGPT?

Google didn’t wait long and as an answer to Bing’s and OpenAI’s ChatGPT integration, they are releasing BARD.

Bard is an experimental conversational AI service, similar to ChatGPT. The user can asks questions in a natural way and Bard will answer like a normal human being during a conversation. However, Bard will not be part of search, but will work separately.

Bard is still in the early testing phase and is only available to a small group of testers.

Find out more about Bard.
Source: Search Engine Land

How Will AI Affect Search?

In recent weeks, artificial intelligence has been a very hot topic, also in connection with search. How will it impact SEO, PPC and marketing overall? Is it even possible to prepare for it?

In Ecommerce Bridge, they were asking the opinions of experts from different fields on this topic. Our Vilo, CEO of Made It Digital, had his say on this matter. According to him, there is a big difference in whether you are just testing artificial intelligence or actually trying to apply it to a project with a clearly defined goal.
In addition, he predicts that in the future there will be 2 kinds of searches available - one similar to today's and the other, an interactive chat using AI. 

If you are interested in this topic, you can find out more about here.

Source: Ecommerce Bridge

How Does Google Respond to AI-generated Content?

The buzz around the use of AI in marketing continues. We are sure you stumbled upon some examples of articles, blog posts or ads written by AI. In many cases, you would probably find it difficult to determine whether it was written by AI or not. Of course, it depends on the difficulty of the topic.

But what does Google say about AI-generated content? In short, Google doesn't care if the content is created by a human or AI, as long as it is meaningful and valuable to the user. Simply put, the text should meet the E-E-A-T criteria.

If you are interested, you can find out more about this topic here.

Source: Google Search Central

Major Improvements Coming to PMax

Google has announced some upcoming improvements to Performance Max campaigns. However, they didn’t say exactly, when these valuable features will be available.

News features:

  • Campaign-level brand exclusion – to manage your brand terms to stop showing on your ads, so it doesn’t distort your performace
  • Page feed – better control over Search, directing traffic to specific pages
  • Video creation – having control on creating videos from uploaded assets
  • New reports – we should receive helpful data about conversions, conversion value, costs and other related metrics on the PMax asset level

We hope to see these improvements as soon as possible. Find out more about new PMax features.

Source: Search Engine Land

Facebook & Instagram News – February 2023

Instagram Notes Available Globally

In October 2022, we brought you news about Instagram testing Instagram Notes in selected regions. This feature has received positive feedback, that’s why it’s being released globally.

What is Instagram Notes? They are similar to Facebook posts, except that they can have a maximum of 60 characters and disappear after 24 hours. You can find them in your direct inbox.

Find out more about Instagram Notes.

Source: Social Media Today & @mosseri

Meta Verified

Meta introduces a new paid service for Facebook and Instagram called Meta Verified. A blue verification badge can be shown on your profile for a monthly fee. In addition to paying the fee, you must also confirm your identity by uploading your ID card for example.

The service is primarily intended to provide better protection against identity theft, increased visibility and direct access to customer support. Meta Verified costs $11.99 for the web and $14.99 for iOS and Android devices. The service is currently available in Australia and New Zealand.

Find out more about Meta Verified.

What are your thoughts about this new feature?

Source: Search Engine Land