For over two years now, we have been collaborating with the Faculty of Mass Media Communication (FMK) at UCM on the course Digital Marketing Platforms and Systems, where we help students gain hands-on experience in creating online campaigns. During the final evaluation of their projects, we once again confirmed the critical importance of connecting theory with real-world practice.
Why Collaboration with FMK UCM Makes Sense
According to course instructor Dr. Michal Kubovics, it’s not just about theoretical lectures or a closed classroom environment. Real-world assignments and practical data are essential for developing tangible skills while giving students the chance to confront their ideas directly with industry experts.
“Our partnership aims to help young talents acquire valuable experience and practical skills that will prepare them for success in a commercial environment,” explains Dr. Kubovics.
What Made It Digital Brings to the Classroom
As a digital agency specializing in online marketing strategies and SEO, we bring our know-how from various real-life projects directly into the classroom.
In addition, the students work with data sets that enable them to understand the realities of analyzing campaigns, developing content strategies, and planning digital marketing initiatives.
Source: FMK UCM
How does our collaboration with FMK UCM proceed?
We regularly join the final presentations and assessments, where students defend their proposals and solutions. In our evaluations, we focus on:
- Technical proficiency,
- Strategic thinking and creativity,
- Ability to engage the target audience,
- Potential for real-world implementation.
At the end, we provide feedback—one of the most important elements of this collaboration. Thanks to these insights, students gain a better understanding of client communication, effective campaign deployment, and the factors most critical to achieving higher search engine rankings.
Valuable Experience for Future Careers
One of the greatest benefits of these projects is the chance to build direct connections with industry professionals. Working with our agency and other experts in the field can lead to:
- Internships at digital agencies
- Job opportunities in online marketing
- Deeper knowledge and skills through real-world client projects
“Cooperation with an agency like Made It Digital opens new doors for students. Many of them can establish contacts with professionals, which greatly increases their chances of success in the job market,” adds Dr. Kubovics.
Theory Isn’t Enough—Practice Is Key
At FMK UCM, we’ve seen firsthand that practical experience is indispensable for students. Direct exposure to real market demands, assignments from actual clients, and professional feedback allow them to be better prepared for the realities of digital marketing once they graduate. We are delighted to be part of this journey and to witness these talented individuals bringing innovative ideas and high-quality solutions—even before they’ve left the classroom.
Link to the article FMK UCM - Z učebne do sveta marketingu: Študentské zadania hodnotili odborníci z praxe