Google News – November 2022

MANAGING THE CRAWL BUDGET

Google has updated its support page regarding the crawl budget. You will find many interesting tips and best practices concerning crawl budget. In addition, there is also a small quiz at the end where you can test your knowledge.
 
Can you control the crawl budget with noindex or 404 redirects? Not sure? You can find the answer by clicking here.
 
Source: Google Search Central

CONTINUOUS SCROLL COMES TO DESKTOP

Google has officially announced that continuous scrolling is coming to desktop after mobile search. This means that the search results page will not be paginated. More results are automatically loaded as you scroll down. It is currently officially live in the US and searches in English. It is only a matter of time before it will be launched in other countries and languages as well.
 
What does this mean for Google Ads? Most metrics should not be affected. However, it is more than likely that the ads will have more impressions and lower CTR due to continuous scroll, which can distort the performance in some ways.
 
Find out more about continuous search.
 
Source: Search Engine Roundtable

IMPROVING SEARCH WITH TOPICS

Google has enhanced the search box with dynamic elements that suggest related terms to the search query. These are topics that narrow and refine the search for even more relevant results. For now, the feature is limited for English searches on mobile only in the US.

Read more about topics in search.

What do you think about it?

Source: Search Engine Roundtable

Google Search Status Dashboard

Google released a new public tool that monitors the current state of search - indexing, crawling and serving. Although system disruptions of this type are rare, Google wants to be transparent about it.

Outages for the last 7 days will be recorded with more detailed information about the incident.

Learn more about the tool.

Source: Google Search Central

E-A-T HAS GOT A BIG UPDATE

A major update to the Search Quality Rating Guidelines has arrived. In addition to the 3 main points (expertise, authoritativeness and trust), experience joins the party. So now we have E-E-A-T.
 
Experience adds another level of quality to search results. Some types of content require the author to be someone who has real-life experience in the field, e.g., product reviews.
 
However, trust still remains the most important factor.
 
For a better explanation, we recommend the official document, specifically section 3.4.
 
Source: SEO Roundtable

GOOGLE IS TESTING VIDEO SEARCH

Google is testing a new feature in India that allows you to search for spoken text directly in a video. This way, you don't have to watch the whole video, but you can search for a specific part that interests you.

We wonder if it will launch globally.

Watch the video to see how it works.

Source: SEO Roundtable

GOOGLE IS TESTING A NEW LAYOUT IN SEARCH

Several users have noticed a new desktop search interface that Google is testing again. The company is known for such experiments.
They are currently testing a wider and larger layout, which makes some search elements stand out, such as sitelinks. However, this moves other pages a little lower in the SERP, which can affect organic traffic.
 
Source: SEO Roundtable