PPC (Pay per Click) is a form of online performance advertising which runs either on the Display Network or the Search Network. It’s a quick and effective way of promoting your business. You don’t pay for impressions, but only for users who clicked on your ad. This means you only pay for visitors who can become paying customers.
We always rely on data acquired from data analytics when creating and managing PPC campaigns. We constantly monitor and evaluate running campaigns in order to achieve the best possible results for your goals. We create ad copy using not only relevant keywords, but also the latest trends and ideas which can be efficient and suitable for your project.
Based on our experience, we can predict which conversion model is the best for you – cost per click, cost per action or cost per mille. Just to understand it better, cost per click ads are shown to different people and vary in dynamics in comparison to cost per mille ads.
There are 2 types of PPC: text or banner form. The most popular advertising networks are:
- Google Ads
- Azet Klik
- Facebook Ads
Advantages of PPC advertising
- Precise targeting of your target audience who are interested in your products/services
- Transparent and flexible campaign budget
- Reasonable price/performance ratio compared to other types of online advertising
- Measuring the efficiency and performance of the campaign